Sebastian Keep is Starting a BMX Company 1

Sebastian Keep is no longer riding for Cult and is starting a new BMX company called Tall Order that will have a primary focus shifted towards riding transitions. He is planning to document and share the entire process along the way. A team is already in place consisting of Corey Bohan, Jack Clark, Oliver Jones, David Gilchrist, Matt Peter, Kaz Cambell, Kieran Reiley, and Baz himself, as well as frames that are currently being tested and scheduled to be released later in the year. Here's Sebastian's official statement -

"I have spent the majority of my life traveling the world riding my bike and making friends along the way. I've been very lucky to have had a long career as a pro rider and here I am following my instincts and launching my own company.

We have seen riding naturally evolve with street becoming the predominant style of freestyle BMX, but for me, although I enjoy riding street and using my pegs, I have always had a bigger passion for riding transitions. Whether it's indoors, outdoors, wood, dirt, cement, or brick, the feeling of trying to go faster, higher, and land smoother has always been my thing. You like what you like I guess. For this reason, Tall Order frames and parts will be designed and engineered specifically to be ridden at the highest level on transitions of all types and sizes.

I feel it's important to support all elements of the BMX ecosystem, so the plan is to sell Tall Order through a network of distributors and shops around the world, as well as selling clothing and smaller items direct on my website."

Watch the video below to learn more as Sebastian talks about the beginning stages of his new brand.

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KQP KQP 4/20/2016 2:10 PM

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